In many countries, marketing can be seen in different lights. However, there are some principles and ideas that are considered universal. By that I mean that they are the same in almost all countries and continents.
For many people, these principles are timeless. Why? because they can be used anywhere and at anytime. Let’s face it, humans are the same, their minds are the same. And even though there has been a huge explosion of knowledge and information over the past few decades, human mind are essentially the same. They just know a lot more now. Therefore, these marketing principles can be used now and they can also be used tomorrow and years from now.